You will need to demonstrate interest in a college if you want to get admitted and get scholarships. Applying to a college without showing a genuine interest in the school is likely to benefit only the college, and unlikely to benefit your child.
Showing demonstrated interest means you have shown, by your actions, interest in the college and your desire to attend that college.
Demonstrated Interest Affects College Rankings
The US News and World Report, for example, will rank colleges based on how many people choose to go there when they are admitted. To them, demonstrating interest increases the chance you will attend. Colleges know that demonstring interest takes time. They know if you have spent some time with their university, then you are truly interested in them, and if they admit you, that you are more likely to attend. What they do NOT want is to admit a student and have them not attend their college. Those rejections cost them, and their ranking goes down if many students reject them.
That's why colleges are more likely to admit you and give you scholarships if they think you will say YES to an offer. More admissions and scholarships are offered when a college thinks that you will stay for all four years and graduate on time. Demonstrating interest with visits can prove you are likely to stay without transferring.
The strongest way of demonstrating interest is to apply for binding early decision, but I don't usually recommend doing that unless you can pay full price for college.
For more information, check out my free ebook, Finding a College You Love.
If you need personal help in guiding your student to demonstrating interest in a college or in helping them write their college application essays, consider joining my Gold Care Club. I can help and be an advocate for you and your child!